The Right Helicopter
'Buying the right helicopter for the mission role'
We received a mandate to review a client’s newly purchased fleet of three Eurocopter
EC120B helicopters after he realized he could not operate them on a large portion
of his contracts. To be a little more precise, the client was not able to perform
most of the lifting work and filming operations due to limited range with the required
payload. Worse, he could not dry lease the EC120Bs because of the lack of versatility
in the mission role.
The client did not get his return on investment and was stuck with the wrong helicopter
type for his client base and as result could not fulfil the commercial opportunities
presented to him. For the first six months, he lost out on the return on his
investment and was not able to grow his operation.
Uplifting Aviation Turn Around
We first set out to analyze the client mission profile and came up with an alternative
covering three different helicopters that would suit his business model. We
then carried out an extensive fleet valuation and provided a full review of the various
scenarios in remarketing but also the possibility to exchange his EC120B helicopters
with other more capable single turbine models.
We put a detailed marketing strategy in place, to sell the three EC120Bs and, at
the same time, delivered a smart solution to purchase three AS350B2s, a model the
client agreed would be perfect for his required versatility, strong reselling value
We sold the EC120Bs within six months and purchased three superb AS350B2 within
the same timeframe. We targeted a number of keen buyers on EC120B and were able to
limit our client’s loses to only €75k for the three helicopters! We then helped our
client part finance the acquisition of the three AS350B2 helicopters thus being instrumental
in allowing him not to disrupt his cash flow or expose his business.